SIPPING COW PISSPosted: May 11, 2015
For several years I worked for the J.Walter Thompson Advertising Company in Tokyo, Japan. It was in the eighties and at the time I was one of only four gaigin, or foreigners, in the office, working with mostly Japanese natives in the creative department. Every day was an adventure and I loved, for the first time in my life, feeling TALL. I did not love the smoke-hazed atmosphere or my hour long commute in sardine-like, sometimes unairconditioned subway cars. But the pay was great (had to love that yen), the people fascinating and fun, and the work totally intriguing.
My primary account was SHISEIDO, the enormous Japanese pharmaceutical/cosmetic company headquartered in Tokyo. I wrote copy for western countries and participated in focus groups where I often had to convince my Japanese female boss that saying a night cream “Brings Harmony and Peace While Beautiful Woman Sleeps” would not cut…
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